Burton launches Burtongirls.com

Burton has given women snowboarders a chance to shine with its new project, Burtongirls.com.

The site will feature an all female cast writing about snowboarding, fashion, music, travel, and other aspects their lifestyle. Burton team members like Kelly Clark, Hannah Teter and Linn Haug will all contribute to the site, and the team will be backed up by women from many different areas and professions.

A select few got a sneak preview of the site recently at the Burtongirls.com launch party. Check out some pics from the event below.

From Burton:

Since the early days of Burton Snowboards, women have always helped shape the team, the products and the company. Today marks another milestone with the launch of burtongirls.com, Burton’s first online community dedicated to women and the snowboard lifestyle. 

 “With burtongirls.com we wanted to create a forum where girls could discover fun, unique and diverse content around the lifestyle and culture of our sport,” stated Donna Carpenter, President of Burton. “There are so many cool aspects to our lifestyle – from traveling and meeting people all over the world, getting to ride the best mountains on the planet and working with the best snowboarders, and burtongirls.com reflects all of that.”

The freshly launched burtongirls.com website features five content sections, chosen to represent all of the facets of the true Burton girl lifestyle. The first of course is ‘Snowboarding’, followed by ‘Travel’, ‘Health & Beauty’, ‘Style & Culture’ and ‘Après’. And contributing to all of this content is a group of more than 30 female contributors, all who share a love for what our lifestyle is all about.

 Burton team riders like Kelly Clark, Hannah Teter, Gabi Viteri and Linn Haug are the foundation of the site, sharing stories about their travels, riding, fitness, fashion, favorite foods and more.  And backing them up is a diverse crew of cool and talented women broken up into categories.

 The first group is called the ‘Burtonistas’, who are outside contributors from fashion, entertainment, cuisine, photography, snowboarding and more. This includes actress Joy Bryant, model Noot Seear, DJ Jasmine Solano, and the Barefoot Contessa, just to name a few. There is also an ‘Inner Voice’ group, featuring women who work on the inside at Burton. These women will be providing an insider’s perspective on life at Burton, travel, products, Burton milestones and more. And lastly, the site features the voice of Burton’s Shopgirls program, a group of girls who work in snowboard shops and who really are some of the most passionate snowboarders around.

Source: Transworld Business